Digital marketing industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a veryhigh significant growth in Digital marketing career. The growth in the digital marketingtrends is making a very substantial impact on marketing and advertisement.
The big picture of Digital Marketing industry in India cannot be complete if shortpreview of the past digital marketing statistics is not made.
In India, Digital Marketing started to get visible around
2010. With the entry of eCommerce players like Snapdeal & Flipkart, the
digital marketing arena started to pick. The industry growth between 2010 and
2017 has been tremendous. Various figures on the internet about Digital Marketing
in India peg the growth at 25% to 40% on an annual basis.
But these days we see a lot of institution came up with the
idea of teaching digital marketing. They use to charge a lot of money in return
of very little knowledge. What I believe that internet is the best source of
knowledge for that. And it is completely free of cost, apart from whatever you
pay to your service provider.
With a global internet penetration at 46%, India has a lot
to catch up. As India spreads the wings of internet to its people, eCommerce
and Digital Marketing will become even more important. India, the 7th largest
country in the world for size and 2nd largest in population will have a huge
base of internet users in coming times. As more and more people access the
internet, the need for Digital Marketing is bound to go up.
Today I am going to list some of the websites that is going
to help you learn and get updated with the knowledge of digital marketing
completely free of cost.
- Basic of
Digital Marketing- Google Digital Unlocked:
Digital Unlocked – an initiative by Google in association with FICCI and
Indian School of Business, to help Indian businesses unlock exponential growth
with digital. The objective of the program is to build capacity and equip the
Startups, SMEs and Innovators with the necessary skills for utilizing the power
of Internet, creating their online presence, launching and executing
cost-effective targeted digital marketing campaigns, reaching out to a wider
audience, increasing the sales volumes, keeping a consistent connect with the
potential customers, staying competitive in the market place, etc.
Engine Marketing- Google Academy for Ads: The Google Digital Academy brings
the best of Google education together to inspire customers to do more with
Google by working with them on digital solutions to their biggest business
problems and becoming partners in their digital transformation along the way.
It helps you to learn adwords and how to use it in optimum way. You can learn
what you need to succeed with Google ads.
In a world where rapid change and
disruption is the new normal, the only way to win is to learn faster than the
competition. Businesses that develop their digital skills and know-how are the
ones that achieve real success.
Analytics- Google Analytics Academy: Analytics Academy helps you learn about
Google’s measurement tools so that you can grow your business through
intelligent data collection and analysis. Mission is to teach everyone how to
use digital analytics for their business. With over ten years of industry
Marketing– Facebook Blueprint: For the growth of business over facebook,
Facebook blueprint helps to provide certification in e-learning courses that
helps you to know the target audience in various segments. You can test your expertise by testing your
skills and earn valid credentials.
Marketing-Twitter flight School: Twitter Flight School is an easy way to
build a deeper understanding of how Twitter works, and how to use it to engage
with consumers and be a part of the live conversation. It provides dynamic
learning experience to help you craft the best ways of integrating Twitter into
your work. It helps to master the Twitter Ads landscape with in-depth product
tutorials and continually refreshed content.
Marketing- Linkedin Learning : The
primary objective of L&D pros is to develop managers and leaders. The most
important skills to train are people management and soft skills.
Organizations that embrace a culture of
learning can boost employee productivity by up to 50%.
Build skills for leadership, communication,
online marketing, project management, productivity tools and more. It helps to
enhance your skills and embrace and overcome the challenges in business.
marketing- Hubspot Email Marketing: Learn how to build an inbound email
marketing strategy that grows your business and your career. Email marketing is
indeed an incredibly effective way to communicate with your audience and
facilitate the path through the sales and marketing funnel, turning strangers
into delighted customers. Hubspot helps you to master your skills with the
knowledge of inbound marketing. Here you can learn how to manage various
campaigns and the analysis of results. The knowledge will help you to
understand what your customer really wants. Need analysis through the survey
over campaigns can open the door of infinite opportunities.
Most of these courses provides enough knowledge to start your own digital marketing organization. You don’t need lot of money to obtain these certification.
Over 90% of the various institutes
charges over fifty grands just to provide these mentioned certifications, which
you can obtain directly without spending huge amount of money. A lot of bright
minds in our country doesn’t have that much money, but money can be earned,
what you need is the “lust for knowledge”.