What Digital Marketing Kills the Traditional Marketing? Is it a suicide Attempt by traditional marketing itself?
We are living in the world of internet. People never can imagine a day without a computer or mobile phone. Businesses are also evolved according to the current trends because every business needs customers. They spend a lot on marketing (both online and Traditional) because they need their customers to be loyal users.
What’s the difference between digital marketing and traditional marketing, and why does it matter?
To clarify the terms, the use of print ads in newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests in building a website, advertising the brand name through different social media such as Facebook, Twitter, and YouTube, this kind of strategy is called digital marketing.
What Is Traditional Marketing?
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business, product or service.
You can easily reach your target local audience.
For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.
The materials can be kept. The audience can have a hard copy of materials of which they can read or browse through over and over again.
It’s easy to understand. It can be easily understood by most people because they are already exposed to this kind of strategy.
Direct mail requires 21% less cognitive effort to process than digital media (5.15 vs. 6.37), suggesting that it is both easier to understand and more memorable. Post-exposure memory tests validated what the cognitive load test revealed about direct mail’s memory encoding capabilities. When asked to cite the brand (company name) of an advertisement they had just seen, the recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).
What is Online Marketing?
According to Wikipedia, Online Marketing is also known as Internet Marketing or Digital Marketing, a form of marketing and advertising uses the internet to deliver promotional messages to customers.
Online Marketing uses many methods for creating brand awareness to attract their targeted customers.
You can target a local audience, but also an international one.
Further, you can tailor
a campaign to specific audience demographics, such as gender, location, age, and interests. This means your campaign will be more effective.
Data and results are easily recorded.
With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.
A well-maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
how often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly. If you consider the average Facebook user has 190 friends of which an average of 12% sees their liked posts – your one message has actually been seen by 15 new prospects. Now imagine a number of them also like and share your message and their friends do the same? That’s why high-quality content is so important.
Fact is that yes Digital marketing takes max share of the market. but without Traditional Marketing it is nothing and we also say that Digital Marketing is upgrading form of Traditional marketing.