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Digital Marketing Roadmap For Any Startup

Digital Marketing Roadmap For Any Startup

In Digital Marketing Platform How You Set Road Map For Any Campaign Define The Susses Of That Campaign.Your Skill to integrate All Domain According to customer Demand Its Matter For Campaign Sucess.

Navneet Singh Rajput


Market Research

Before you do absolutely anything, you must understand your target market and audience. This means research!

think about your perfect target customer and create an avatar from this, research this avatar until you have a crystal clear understanding of their most-used mediums, their trust-points, their decision-making influences, the time of day they’re free, their biggest pains, their goals…everything…

For instance, it’s great to know that your target audience use LinkedIn, but it’s even better to know that they use LinkedIn most often on Wednesday’s between 7.30am-10am. That kind of detailed knowledge is the perfect way to optimise your marketing budget (in both time and money).

But Question Is That How You Create Avtar Of Your Customer?

Consumer Barometer:-This tool is FREE, available to everyone and has loads of incredibly useful information, especially for businesses in the research phase of their marketing campaigns.The Consumer Barometer is something that I would urge all of you to check to gain a better understanding of your customer’s views towards digital and their buying processes.Use the FILTER option to target information about your customer avatar. Run through all of the options in the Consumer Barometer, and don’t ignore anything! If you think something is unimportant, it could cost you a lot of time and money later on. When it comes to internet usage and user behaviour, you should trust Google. They know a thing or two about it.

Google Trends:-A simple yet immensely valuable tool built by Google. Just like the Consumer Barometer, Trends is FREE, but instead of providing information about your target market’s behaviour, it shows trends in search volume for certain keywords.

Survey:-The oldest, most traditional and probably the best form of market research is the trusty survey. There’s no better way to get specific answers to specific questions. Try a service like Survey Monkey, they run a free program for basic accounts 


Social Media Presence

I know that nearly everyone will be encouraging you to focus on one social media channel , but I want you to ignore that.

When you’re starting out, begin your business’s social media journey on TWO networks. No more, no less. Two is the perfect number.

Facebook Business Page:-You absolutely must have a Facebook page for your business.Facebook is by far the world’s biggest social network, and with over 2.23 Billion monthly active users.We Know our target customer is student which one mostly use facebook compare to unother social network.

Your Second Network:-You must give your social media profiles the best possible chance of success, and for you to do that, you should only focus on ONE other platform (after Facebook).I cannot tell you exactly what network that should be, it depends on your business and more importantly, your target audience. Just make sure you target a large network that acts as a congregation spot for your market.I’d suggest picking one of the following three as your secondary network for startup marketing:-

1. Instagram(Perosnal Platform)

2. Linkedin(Professional Platform)

3. Twitter(Public Platform)


Content Marketing

In order to grow an active following, we must first create engaging content.the greatest form of content solves problems, just like our product.As a startup, you must use your content to create awareness about the problem your product solves and then explain how your product solves it. If you’ve got a service and don’t want to give the game away, give your audience something small that proves your worth and positions you as an expert on the subject.

As for content types, there are four to choose from (and two you must use):

i. Video

ii. Written

iii. Audio

iv. Images 


Advertising

The most fundamental part of marketing is taking your product to your target market, this means (at some point) you’re going to need to advertise.

A. 1. Email Marketing:-Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers.In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media.What startup wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign.Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.

B. Social Media Marketing:-Social media has become a powerful marketing tool these days.According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.

⦁ The following is a list of the benefits offered by social media marketing:

I. It increases exposures and traffic

II. Social media marketing develops loyal customers

III. It improves search ranking and generates leads

IV. It establishes thought leadership

V. Increases in sales

⦁ The Main Platform For Social Media Marketing Is:-

I. Facebook Marketing

II. Twitter Marketing

III. Instagram Marketing

IV. Linkedin Marketing

C. Google AdWords:-Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.

Pay-per-click advertising offers many practical advantages, such as:

i. You can reach your customers at the right time with the right ad

ii. High ROI as you will have to pay only when an interested person clicks

iii. Control over how much you want to spend

iv. You won’t have to wait for results

v. Data and insights to help sharpen other marketing strategies

The Main Platform For SEM:-

i. Youtube Marketing

ii. Display Marketing 

iii. Search Marketing


Search Engine Optimization

You have built a website with an awesome design, and you have created service pages for all the services you offer. And you think visitors will come. Right?Wrong!There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?

⦁ This is where search engine optimization (SEO) plays a decisive role.

I. Search engine optimization not only increases traffic to your website but also builds trust.

II. If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.


Remarketing Or ReTargeting

your potential customers might not be convinced when they first visit your website. They need one or more nudges before they actually become your customers.

⦁ What is a retargeting ad:-

i. Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website.

ii. When a potential customer comes to your website, a pixel (an unobtrusive piece of JavaScript) is placed on their web browser. In other words, your potential customer’s browser is cookied.

iii. And when this customer visits other websites, the retargeting platform is notified by that pixel and the customer is served with the relevant ads based on the pages he/she visited on your website.

iv. With effective retargeting ads, you can convert those visitors who have previously shown interest in your products or services and increase your conversion rate.


Affiliate Marketing

Affiliate marketing can be treated as a sibling of influence marketing. It too relies on the influence of people to bring in sales. Which is why you should consider integrating it with your influence campaign.In affiliate marketing, you can sit back and relax as others do your marketing for you. That’s a rather simplified version of putting things. Disclaimer – I don’t recommend the sitting back part as it should never be your only strategy.

⦁ What is Affiliate Marketing:-You recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. This commission is entirely up to you to decide. Whether you pay them according to the sales they generate or on a flat fee per product basis.

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